• © Nicole Lehmann

    03.08.2021

    Prof. Dr Anabel Ternès von Hattburg, Institute for Sustainability Management, SRH Berlin University of Applied Sciences

As a professor of International Business Administration and Managing Director at the International Institute for Sustainability Management (IISM) at the SRH Berlin University of Applied Sciences, Prof. Dr Anabel Ternès von Hattburg focusses on future skills, among other things.

“I am often described as a futurologist, which is very fitting. My primary topics of research include the effects of digitalisation and globalisation as well as sustainable, innovative solutions with regards to health, human resources/leadership and society.” But what exactly lies behind Dr Anabel Ternès von Hattburg’s area of research? “For me, people are the focus when it comes to digitalisation and technology,” states the professor of International Business Administration at the SRH Berlin University of Applied Sciences. “Value-oriented sustainability has been very important to me ever since I took a resource-oriented approach to nature as a child. In terms of resource orientation, I focus on business models as well as personnel development and leadership.”

As a business graduate and qualified teacher with a Master of Arts in humanities and cultural sciences, Anabel Ternès von Hattburg works in a highly interdisciplinary and practical manner, often combining questions from the field of management into her research with a humanitarian and cultural sciences background. “This gives more depth and poignancy to the responses; it allows both knowledge and practical application.” This topic is one on which the scientist is currently very focussed: how digitalisation and its associated developments affect human behaviour - i.e. that of customers, employees and managers as well as the need for developments in businesses and society. “I work on identifying future skills and developing strategies for placing them; these are skills that humans fundamentally require but particularly employees who want their organisation to remain viable for the future. I also look at how these skills can be optimally implemented.” Another of her research topics is the strategic, healthy digitalisation of businesses: “digitalisation conceived by employees to make companies more sustainable in future.”

Berlin offers diversity. The options available and the internationality make the city exciting for scientists form all over the world.

Anabel Ternès von Hattburg came to the SRH Berlin University of Applied Sciences in 2011. For her, this was a step from practice to science: “Previously, I undertook various management positions in business development, marketing and sales for international companies and founded multiple start-ups.” What nabel Ternès von Hattburg mostly values about the Brain City Berlin is the internationality, the interdisciplinary exchange, and the often unforced, “accessible” learning opportunities. “For me, Berlin is an international melting pot. Synergies and new connections can be easily formed here.”

And what advice does Anabel Ternès von Hattburg have for young scientists wishing to come to Berlin? “I think it’s essential to get an overview of the different options first of all, find your own focus and have good mentors by your side,” says the business expert. “This makes it far easier to find out which events enrich you, which contacts are exciting and which connections can lead to useful synergies.” (vdo)

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