Brain City Ambassador Dr Petyo Budakov

©Petyo Budakov

04.12.2019
Prof. Dr Petyo Budakov | XU Exponential University of Applied Sciences

Brain City Berlin

Brain City Berlin Ambassador Prof. Dr Petyo Budakov completed his doctorate at the New Bulgarian University (NBU) in Sofia, where he was born and raised. As a visiting scholar, he has travelled the world and seen a lot. Since 2022 he has been teaching digital branding, digital communication design and UX as a full-time lecturer.

"As a scientist, I am completely free to conduct research in Berlin. I am driven less by a mission than by intellectual curiosity. Being able to use the latest technologies increases my research productivity." Prof. Dr Petyo Budakov is originally from Bulgaria. He holds a doctorate in visual communication from the New Bulgarian University (NBU) in Sofia. Since 2022 he has been teaching digital branding, digital communication design and UX as a full-time professor at the XU Exponential University of Applied Sciences in Potsdam, Germany

"Together with my colleagues, I am working on the development of new blended learning programs that combine analogue and digital teaching methods. In my research, I mainly focus on the development of effective e-learning and blended learning strategies and campuses that move beyond the traditional approaches. My goal is to enhance student learning as a transformative, enriching experience," says Budakov. His approach is very practical oriented. He is particularly interested to explore how the learning habits of the millennials have changed over time. "I am pleased to see the results of my projects successfully applied in the real world."

Berlin challenges everyone to think about new topics. Or even to look at familiar topics in a new way. The German capital is a breeding ground for entrepreneurs who want to change the world.

As a visiting professor, Petyo Budakov has been teaching in many countries, such as Bulgaria, Hungary, Israel, Estonia, Egypt, China, the United Arab Emirates, Russia, Kazakhstan, and Germany. Each of these places had its own charm and charisma. But Berlin, in his opinion, is the most captivating and stunning powerful innovative hub, where scientists, entrepreneurs and investors can set up fruitful collaboration.

"In Berlin, it's easy to meet like-minded people with whom you can join efforts to achieve your goals. As a leading research hub, Berlin is diverse, interdisciplinary, cosmopolitan, and truly innovative,“ he says. The scientific landscape of Berlin also benefits from the fact that the city is one of the biggest start-up scenes in the world. Berlin, in his experience, offers every scientist the opportunity to learn from the greatest in their field and with the best abd the brightest surrounding.“ Berlin challenges everyone to think about new topics. Or even to look at familiar topics in a new way. The German capital is a breeding ground for entrepreneurs who want to change the world.