Brain City Berlin launches new campaign motifs

Brain City Berlin

At the beginning of November, Brain City Berlin is launching three new campaign motifs. The focus is on the science location, the science and technology transfer that is characteristic of Berlin – and of course the Brain City Ambassadors.

Knowledge creates solutions

“40 universities, 70 research institutions and around 200,000 students bring Berlin to the creative boil,” promises the short text on the blue motif. “Knowledge creates solutions,” is the headline. A stylized Erlenmeyer flask bubbles affirmatively on the poster – the first of three new campaign motifs from the Berlin science campaign Brain City Berlin.

The motif underlines: Berlin is one of the most exciting locations for science and research. The diversity of expertise as well as an extremely high density of research and interdisciplinarity make Brain City Berlin unique. In the left half of the Erlenmyer flask on the poster, drawings symbolically indicate how scientific innovations from Berlin are changing the world. The photo on the right shows the television tower – because Brain City Berlin stands for top scientific achievements. This is proven by research associations such as the Berlin University Alliance (BUA), the university network “Zukunft findet Stadt” (“The future takes place in the city”), Berlin Research 50 (BR50) as a network of non-university research institutions in the city – and public events such as the Long Night of Science or the international science festival Berlin Science Week.

More information about Berlin as a science location: Science Location Berlin | Brain City Berlin

Knowledge creates connections

Prof. Dr. Aysel Yollu-Tok is Professor of Economics at the Berlin School of Economics and Law, Director of the Harriet Taylor Mill Institute for Economics and Gender Studies and one of more than 33,000 scientists from all over the world who have consciously chosen Brain City Berlin as their research location and centre of life. Since the beginning of 2021, she has also been one of more than 100 Brain City Ambassadors who give the Berlin science campaign a face. Aysel Yollu-Tok can currently be seen on the second of the new poster motifs: “Knowledge creates connections” is the headline. The central element of the poster: two stylised brain halves. The science location is diverse and offers researchers ideal networking opportunities due to its cosmopolitan nature and high level of interdisciplinarity – like the human brain with its over 100 trillion connecting synapses.

More information about the Brain City Ambassadors: Brains of Berlin | Brain City Berlin

Knowledge creates future

The third poster motif with a stylised light bulb focuses on the intensive knowledge and technology transfer in Brain City Berlin and the innovative ideas that arise from it. The exchange between science and business is not only intensively promoted in Brain City Berlin at the eleven Berlin “Zukunftsorte” (“Future Locations”) and numerous start-up centres, but also through high-profile networking events such as Transfer Week Berlin-Brandenburg (20 to 24 November 2023), which starts this year with a high-profile kick-off conference under the motto “Science x Business”. Many successful start-ups with scientific roots, such as Micropsi Industries, are also growing in the capital’s lively Berlin start-up scene: The company, founded in Berlin in 2014, specialises in Artificial Intelligence for industrial robots and now employs scientists in its team of 60 people. In the third campaign motif, one of the employees moves a robot arm with his hand towards the viewer. This also has symbolic power. This is because in Brain City Berlin: “Knowledge creates future.”

More information about Berlin knowledge and technology transfer: Transfer | Brain City Berlin

With the three new poster motifs, Brain City Berlin wants to arouse curiosity: about the exciting knowledge location Berlin and its protagonists. The campaign motifs can be seen in the city from the beginning of November.

Brain City Berlin is Berlin’s official science campaign and was initiated by the State of Berlin together with Berlin Partner. (vdo)